Quest’anno dopo tre anni sono ritornato al Brighton SEO, evento molto bello ed interessante dedicato al Search Marketing e le mie aspettative non sono state deluse, circa 50 speech suddivisi in 5 differenti sale, con relatori eccellenti e ben preparati.
Si sono toccati differenti argomenti (ho partecipato quasi sempre alla green room – technical SEO) che ho potuto apprezzare e che mi ha fatto riflettere per nuovi SEO test da sperimentare.
A differenza degli speech di 3 anni fa ho potuto constatare come ci siano tante nuove micro nicchie che stanno nascendo attorno alla SEO.
C’erano inoltre un bel pò di SEO… 🙂
SEO is dead? Yea right.#BrightonSEO pic.twitter.com/PAGuq54ud8
— Danny Richman (@DannyRichman) 22 aprile 2016
Pensando di fare cosa gradita vi inserisco le slide di questo Brighton SEO 2016 suddivise per tematica.
Ho suddiviso gli speech in 5 macro aree per favorirvi così la lettura cominciando dagli speech che ritenete più vicini alla vostra area.
Eccovi quindi le macro aree scelte:
- technical SEO
- content marketing
- local SEO
- Ux
- Social
Le slide degli interventi del Brighton SEO
Technical SEO
- Oliver Mason – Server LOG after Excel Fails
- Barry Adams – How to Find & Fix Crawl Optimisation Issues
- Rob Bucci – Deep Diving into Featured Snippets – How to Earn More and Rise to the Top of the SERPs
- Dawn Anderson – SEO Crawl Rank And Crawl Tank
- Jon Earnshaw – How to fix any SEO problem
- Will Cecicl – Brighton SEO International Search – Four Pillars of Success
- Arianne Donoghue – What It’s Like Having GA Premium
- Jan-Williem Bobbink – Use free Machine Learning APIs
- Tom Bennet – Site Speed for Content Marketers
- Andrew Halliday – A Basic Guide to Server Log Analysis
- James Perrott – Guaranteeing Success with Your On-Site Strategy
- Emily Mace – International Targeting with Hreflang Tags
- Christoph Cemper – Link Knowhow – 7 Things you didn’t know about links, redirects and rel-canonicals
Content Marketing
- Laura Hampton – How to Build Useful Audience Personas to Guide Your Digital Strategy
- Lisa Myers & James Finlayson – Why SEO needs to get Emotional
- Alec Bertrman – Ecommerce Keyword Research
- Hannah Butcher – Hello My Name is Blogger
- Cancer Research UK: Gamifying SEO in large organisations
- Gin Collete – In-House SEO teams
- Samantha Noble – Harnessing the Power of Audience Marketing Through PPC
- Warren Cowan – Yes, the customer is always right: How giving customers what they want looks after your SEO
- Sonia Mazzotta – Getting into Google News: Why it’s Worth it
- Marcus Tober – Ranking Factors Reloaded – Why Content is Key to your Success
- Nathalie Nahai – The Secret Psychology of Persuasive Content
Local SEO
- Greg Gifford – Marketing to Local Customers: Moving Beyond Local SEO to Win the Race
- Olga Andrienko – How to localise your global brand
- William Cecil – Localising Your Global Search Strategy: Key Considerations for Tackling Multiple Territories
Ux
- Nichola Stott – How Generation Z is Driving Change in Search UX: Brighton SEO 2016
- Stephen Kenwright – Engagement Rate Optimisation
- Yiğit Konur – Evaluation of User Experience: Inner-view to Google by Published Patents Related with User Experience
- Aferdita Pacrami – What Games Can Teach us About User Experience and Conversion
Social
- Alexandra Tachalova – Reactivating Twitter Accounts – Proven Techniques and Methods
- Catherine Warrilow – Epic PR Fails and What we Can Learn From Them
- Rachael Dines – Fundamentals of Video SEO
- Erica McGillivray – Etiquette and Branding in Your Community
- Rhys Jackson – Why marketers need a great A.S.S.
- James Perrin – The Power of Genuine Customer Reviews
Se manca qualche slide scrivetemi pure in privato che le aggiungo o twittatemi qui @mfattoretto.
If you spoke at BrightonSEO and don’t see your slides here, contact me via Twitter (@mfattoretto) or write me here.
A presto e buono studio!
